Introduction to Entrepreneurship

Discover the principles and processes behind launching, managing, and growing a startup.

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Based on Entrepreneurship by OpenStax, this AI-powered courseware offers a dynamic and flexible exploration of what it means to be an entrepreneur. Designed for undergraduate-level learners, it balances theory and practice to support a variety of instructional styles and student needs. Learners will engage with key entrepreneurial concepts—such as innovation, risk management, opportunity recognition, and business planning—through real-world scenarios and diverse company examples. A variety of business plan formats are presented, helping students translate ideas into actionable ventures.

Source: OpenStax – Entrepreneurship (Licensed under CC BY 4.0)

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