Principles of Marketing

Understand customer value, segmentation, branding, and product strategy in today’s dynamic global marketplace.

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Adapted from OpenStax’s Principles of Marketing, this modular course explores how marketers create value for customers and businesses. Learners engage with real-world applications across industries, including branding, digital marketing, analytics, and customer segmentation. A flexible structure supports varied course designs, making this an ideal introduction for undergraduates pursuing marketing careers or further specialization.

Source: OpenStax – Principles of Marketing (Licensed under CC BY 4.0)